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  • Writer's pictureBehind Her Brand

The Way You Make Me Feel

Updated: Jun 4





Someone once said, “People won’t remember what you said, but they will remember how you made them feel.” This is the core of an influential personal brand. To make a true impact and resonate strongly with your target audience, you’ve got to make an emotional connection. Fifty percent of every buying decision is driven by emotion. Emotions shape the attitudes that drive decisions and behavior.


The most powerful question you can ask yourself is, “How do I want people to FEEL when they experience working with you?”


As you are asking yourself that question, here are some general questions.


  • Do people connect with the information I am sharing?

  • How am I getting to know my audience as people and not just potential clients?

  • How am I serving my team and colleagues? Am I adding value? Am I being present?

  • How is my client care engagement process?

  • What would my clients (past and current) say about their experience with me?


How do you build and strengthen these connections?


Look Under the Hood: Examine your processes, procedures, and even the messages you send to either your clients, customers, or team members. Where is the focus? Is it on you or your clients?


Every time you serve your clients, ask; “If I were them in this situation, how would this experience feel for me? Did working with them feel simple and easy? Did my issue get resolved quickly? Consistently examining your processes helps to illuminate areas of strengths and opportunities for growth.


Plug In: Make a point to regularly listen to your clients. Listen for validation or inconsistencies. Listening can be a challenge, because it means you must be open to hearing what your clients like and dislike that define their perceptions of your brand.


How you make your those you work with feel shapes their experience with you.


What are some ways that you feel you connect the most with your clients? What do you feel you need to work on to enhance their experience?

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