Late one night, Mia’s website crashed. Panic set in—she had a big launch the next morning, and everything seemed lost. She opened the support chat, expecting an automated, slow response. But within minutes, a friendly voice appeared: “Hi Mia, I’m Sarah. Don’t worry—we’ve got this.” By 2:15 AM, her site was back up, and Sarah even sent a cheerful message checking if everything was running smoothly. Mia didn’t remember uptime guarantees or technical specs. What she remembered—a

By: Kimberly DeShields-Spencer My friend Mark was a brilliant chef who started a small, artisan bakery. His croissants were legendary. He...

By: Michelle LaCross I will never forget the first time I had to quote a five-figure price for a project. My stomach was in knots. My...

By: Monique Davis I was a few weeks into my first major product launch when I made a crucial mistake. In a rush, I accidentally sent an...

My first few years as a freelance graphic designer were a blur of "more is more." To land clients, I thought I had to offer everything:...

Written By: Kimberly DeShields-Spencer The little coffee shop on the corner of Elm and Main wasn’t the biggest or the most popular. It...

Written By: Kimberly DeShields-Spencer How to tell the difference—and why it matters more than ever.   She has the perfect logo. Her...

By: Behind Her Brand The truth is, it’s not just about being good  at what you do anymore.It ’s about being seen  as the go-to in your...

By: Behind Her Brand In a world teeming with voices, ideas, and opportunities, it’s easy to get lost in the noise. You might find...

By: Behind Her Brand 1. Create an Audio Trailer with a Cliffhanger 🔹 Why It Works: A gripping teaser builds curiosity and creates a...

If you’ve ever felt like your brand’s voice is getting lost in a sea of sameness, you’re not alone. It’s a noisy world out there, and...

Let’s face it: the idea of personal growth  is everywhere. But between work deadlines, daily routines, and trying to stay grounded in an unpredictable world, staying curious can feel like another thing on the to-do list. This isn’t that. This is about reclaiming the spark that makes you wonder, "What else is possible?" It's about practical ways to stretch your thinking and fuel your spirit. Not in some ideal future — but right here, right now, in the middle of your real life.

Written By: Behind Her Brand Interactive content has become a crucial tool in digital marketing, offering a dynamic way to engage...

Written By: Behind Her Brand In the ever-evolving world of business, agility is key. Markets shift, customer needs evolve, and technology...

Written By: Kimberly DeShields-Spencer Everybody wants a brand that’s different. The irony of that statement is intentional. It belies...