Make Your Mark: 20 Creative Ways to Position Your Expertise in the Market

By: Behind Her Brand

The truth is, it’s not just about being good at what you do anymore.It’s about being seen as the go-to in your space—and being trusted for it. Whether you're a coach, creative, consultant, or executive, your expertise deserves more than a quiet seat at the table. It deserves to stand out, spark conversations, and inspire action.

So how do you move beyond “posting tips” to becoming known, respected, and remembered?

You get intentional about how you position your brilliance.

Let’s dive into 20 creative and strategic ways to show the world you’re not just another voice—but the voice they need to hear.

1. Create a Signature Framework

Package your process or philosophy into a named system—like the “3C Clarity Method” or “The Bold Brand Blueprint.” People remember and trust frameworks because they communicate structure, depth, and authority. It gives your content legs and makes it easier for others to refer and repeat.

Example: A leadership coach might turn her coaching steps into the “ALIGN Method” (Awareness, Leadership, Integrity, Growth, Navigation).

2. Launch a Power Series on LinkedIn or Instagram

Pick a pain point your audience struggles with and create a themed series of value-packed posts, videos, or carousels. A weekly “Monday Mindset Reset” or “Friday Founder Lessons” helps you stay top-of-mind and build momentum around your message.

3. Write a Bold Point-of-View Manifesto

Go beyond bios. Create a manifesto that declares your beliefs, the values that guide your work, and what you’re unapologetically for (or against). This attracts aligned clients and repels the wrong ones—freeing you to show up with more conviction.

4. Host a Monthly Expert Roundtable

Bring together 3–5 professionals in complementary fields to discuss relevant issues in your industry. Whether it’s live-streamed or podcast-style, you become the connector and curator of powerful conversations—positioning yourself at the center of meaningful dialogue.

5. Turn Client Wins Into Storytelling Gold

Testimonials are good. Transformation stories are better. Walk your audience through your client’s journey—from challenge to result—and highlight how your expertise played a role. Make the results relatable, measurable, and emotionally resonant.

6. Teach a Free Micro-Workshop

Host a 30–60-minute virtual class that delivers actual results—not just information. Instead of a vague webinar, make it hyper-specific. “How to Nail Your Signature Talk in 45 Minutes” is more powerful than “Public Speaking 101.”

7. Develop a “Credibility Kit”

Create a branded one-sheet or landing page with your story, wins, stats, testimonials, media features, and speaking topics. Think of it as your expert press kit—ready to share with partners, podcasts, event organizers, and collaborators.

8. Share Behind-the-Scenes ‘How I Think’ Content

Let people peek inside your thought process. Show how you tackle client challenges, brainstorm new ideas, or handle industry trends. It’s one of the fastest ways to showcase your depth and demystify what you do.

9. Start a “What I Wish More People Knew About…” Series

Use this as a framework to disrupt common myths in your industry and educate your audience. Whether it’s in Reels, blog posts, or podcast episodes, it builds authority while delivering fresh perspective.

10. Host a Fireside Chat with a Client or Peer

Invite a colleague, collaborator, or client into a casual live conversation. Instead of a stiff Q&A, let it flow organically, revealing your insights and personality. These relaxed formats humanize your brand while reinforcing your brilliance.

11. Create a Branded Quiz or Assessment

People love self-assessments. Create a quiz that helps your audience identify where they are and what they need next—then recommend your services or offers based on the result. It becomes a lead magnet and a credibility tool in one.

12. Share a Weekly “In My DMs” or “Client Question of the Week”

Every question you get from clients or potential clients is content gold. Share it publicly (anonymously, if needed) and answer it with generosity. This proves you're listening and in-demand—and gives others a reason to lean in.

13. Publish a Mini eBook or Field Guide

Turn your best content into a branded PDF that someone can download, share, and return to again and again. Think, “The Busy Professional’s Guide to Boundaries” or “The CEO’s Playbook for Scaling Without Burnout.”

14. Infuse Your Story Into Your Expertise

What led you here? What failure taught you something your degree didn’t? When you connect the dots between your personal journey and your professional credibility, your story becomes your strategy—and people remember stories far more than résumés.

15. Be Known for a Phrase or Signature Statement

Repetition builds reputation. Create a saying, mantra, or term that becomes synonymous with your message. Over time, your audience will quote it, tag you in posts, and spread your wisdom without you even being in the room.

16. Create a “Behind the Curtain” Series

Film short videos or write content that shows what most people never see: your prep process, your decision-making flow, or the tools you swear by. Let your audience see that your expertise isn’t just performative—it’s real and lived.

17. Position Yourself in an Overlooked Niche

Go narrow to stand out. Instead of being a general productivity coach, be “The Productivity Coach for Creative Entrepreneurs with ADHD.” It sounds specific—and specificity sells.

18. Host a “Confessions of an Expert” Series

Show up as a flawed human with real insight. Share the bad advice you once followed, the client you almost lost, or the lesson you had to learn the hard way. Vulnerability + wisdom is a powerful combination.

19. Launch a “Thought Experiment” Blog or Series

Challenge the status quo with unconventional takes or hypothetical solutions. Ask things like, “What if we stopped doing goal-setting and focused on energy-setting instead?” These types of posts spark conversation and show you’re not just repeating industry norms—you’re shaping them.

20. Curate an “Unconference” or Crowd-Led Workshop

Flip the script on the traditional webinar. Let your audience co-create the experience. Let them suggest topics, ask live questions, and guide the flow. It’s participatory, human, and magnetic—and positions you as a community-first innovator.

Bold Expertise Deserves Bold Expression

Expertise is more than knowledge. It’s how you show up, connect, and lead others through transformation. It’s time to stop waiting to be discovered—and start showing the world why your work matters.

No more blending in.

You don’t need to shout louder—you just need to speak clearer, braver, and more you.

Position yourself as the expert by being unforgettable, not just professional.

Because when you own your lane, others will follow.