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"Commit yourself to lifelong learning.
The most valuable asset you'll ever have is your mind and what you put into it."
-Albert Einstein.


When Growth Feels Heavy: Recognizing the Signs Your Business Model Needs a Redesign
By: Kimberly DeShields-Spencer My friend Mark was a brilliant chef who started a small, artisan bakery. His croissants were legendary. He...

Kimberly DeShields-Spencer


Built on Belief: How Confidence Outshines Marketing in Business Growth
By: Michelle LaCross I will never forget the first time I had to quote a five-figure price for a project. My stomach was in knots. My...

Kimberly DeShields-Spencer


The Silent Advantage: Building Bold Ideas in Solopreneur Solitude
The email went out at 2 AM. I was in my home office, the only light coming from my monitor, the only sound the tap-tap-tap of my...

Kimberly DeShields-Spencer


Outsmart Decision Fatigue: Design a Business That Runs (and Thinks) Without You
By: Monique Davis I used to start every morning with the same ritual: a blank mind and a to-do list a mile long. What should I work on...

Kimberly DeShields-Spencer


The 5% Rule: Small Shifts that Spark Outsized Business Breakthroughs
My first few years as a freelance graphic designer were a blur of "more is more." To land clients, I thought I had to offer everything:...

Kimberly DeShields-Spencer


Beyond Branding: Designing Experiences That Customers Brag About
Written By: Kimberly DeShields-Spencer The little coffee shop on the corner of Elm and Main wasn’t the biggest or the most popular. It...

Kimberly DeShields-Spencer


The Hidden Cost of Silence: Why Business Owners Must Tackle Tough Conversations Early
Written By: Kimberly DeShields-Spencer The air in the small conference room was thick with unspoken tension. For weeks, I had been...

Kimberly DeShields-Spencer


Building Influence Through Storytelling, Not Authority: How Authentic Narratives Create Connection and Leadership Impact
The Quiet Power of the Storyteller In a conference room buzzing with status updates and strategy charts, it wasn’t the executive with the...

Kimberly DeShields-Spencer


When the Customer Isn’t Always Right And the Relationship Isn’t Worth Saving
Written By: Behind Her Brand A conversation about boundaries, energy, and knowing when to walk away. There’s a sacred phrase in the...

Kimberly DeShields-Spencer


Decision Fatigue at the Top: Why Female Leaders Burn Out from Choices No One Sees
Written By: Kimberly DeShields-Spencer We don’t talk enough about the quiet weight that women leaders carry. Not the big flashy...

Kimberly DeShields-Spencer


Are You Building a Business or Just Managing a Reputation?
Written By: Kimberly DeShields-Spencer How to tell the difference—and why it matters more than ever. She has the perfect logo. Her...

Kimberly DeShields-Spencer


How to Stop Managing Expectations That Were Never Yours to Carry
Written By: Kimberly DeShields-Spencer Releasing the pressure to meet standards no one actually asked for—and resetting your peace. We...

Kimberly DeShields-Spencer


Make Your Mark: 20 Creative Ways to Position Your Expertise in the Market
By: Behind Her Brand The truth is, it’s not just about being good at what you do anymore.It ’s about being seen as the go-to in your...

Behind Her Brand


Beyond the Handshake: 10 Creative & Meaningful Ways to Build Real Connection as a Business Professional
By: Behind Her Brand Let’s face it—most networking advice sounds like it came from a dusty old business manual: “Send a follow-up email.”...

Behind Her Brand


More Than a Résumé: 12 Creative Ways to Build a Bold LinkedIn Presence That Actually Connects
By: Kimberly DeShields-Spencer Let’s be honest: LinkedIn has evolved. It’s no longer just the digital equivalent of a résumé, where you...

Behind Her Brand


Speak Now or Regret Later: 12 Bold & Unexpected Ways to Tackle Difficult Conversations
By: Behind Her Brand Let’s face it. Most of us would rather alphabetize a junk drawer than have a hard conversation. Whether it’s...

Behind Her Brand


Stop Waiting to Be Discovered: Own Your Brand and Tell Your Story
By: Behind Her Brand In a world teeming with voices, ideas, and opportunities, it’s easy to get lost in the noise. You might find...

Behind Her Brand


Beyond the Mic: 15 Unexpected Ways to Skyrocket Your Podcast Audience
By: Behind Her Brand 1. Create an Audio Trailer with a Cliffhanger 🔹 Why It Works: A gripping teaser builds curiosity and creates a...

Behind Her Brand


Beyond the Noise: Creative Strategies to Make Your Brand Unforgettable
If you’ve ever felt like your brand’s voice is getting lost in a sea of sameness, you’re not alone. It’s a noisy world out there, and...

Behind Her Brand


The Sweet Spot: Assertive Communication That Builds Bridges
Assertive communication—it’s such a game-changer, right? Whether you’re trying to speak up in a meeting, set boundaries with a friend, or...

Behind Her Brand
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